Concept & menu
A clear culinary identity shaped through concept development, menu architecture, recipe creation, sourcing and detailed costing.
Japanese restaurant consultancy · London & international
From an idea
to a working restaurant.
Creative direction and practical opening support grounded in Michelin-starred counter experience.
Restaurant consultancy
Creative ambition.
Operational clarity.
Long Ng Nozawa works with restaurateurs, hotels and hospitality groups to develop distinctive Japanese dining concepts in London and internationally.
Support can cover a complete opening or a focused project, combining menu development and Japanese culinary expertise with the systems required for a team to deliver consistently.
Opening support
Practical guidance through kitchen planning, supplier selection, systems, tastings, recruitment and the critical opening period.
Teams & standards
Hands-on chef training, operational structure and quality standards designed to remain consistent after the consultancy ends.
Experience
Built at the counter, understood as a business.
As opening Head Chef of Taku in Mayfair, Long led the restaurant to a Michelin star within four months and retained it throughout his tenure.
His background includes training at Kagurazaka Ishikawa and staging at Nihonbashi Kakigaracho Sugita in Tokyo, alongside first-hand experience of opening, leading and operating a high-end Japanese restaurant in London.
View selected work
Consultancy enquiries
Tell me about
the project.
Please include the location, stage of development, proposed concept and the areas where you need support.
longngnozawa@gmail.com